After having worked with Kaws previously, Kiehl’s has worked for Earth Day 2010 with Jeff Koons, Pharrell Williams, Julianne Moore and surfer Malia Jones as part of their “Friends of Kiehl’s” initiative on the Acai Damage-Protecting Mist in the form of collectors bottles, for which they each contributed the bottle label design. “Friends of Kiehl’s” strives to double their donation from 200 and would like to donate 200′000 USD of the proceeds of the sales to the Rainforest Alliance.
To support the initiative, celebrity photographer David LaChapelle will capture each personality in his unique style. Hopefully we can soon show you images of that as well.